In the business world, making decisions based on intuition alone is like sailing an uncharted sea without a map. The companies that stand out today are those that use data to light the way, transforming information into strategic actions that generate real value.
But how does this work in practice?
Choice of markets:
Instead of expanding based on assumptions, leaders use analysis of demographic data, consumer behavior and market trends to identify exactly where the greatest opportunities lie. This optimizes investment and dramatically increases the chances of success in a new territory.
Price Definition:
Think of airlines or transport apps. They don't set a fixed price. Their systems analyze demand, schedule and consumer behavior in real time to adjust prices dynamically, maximizing revenue at every moment. This is data intelligence applied directly to the bottom line.
Personalizing the Experience:
Streaming platforms and e-commerce giants are masters at this. By analyzing what you watch or buy, they create recommendations so precise that they seem to read your mind. The result? More engaged, loyal customers who consume more because they feel the experience has been designed for them.
In short, a data-driven culture isn't just about technology, it's about asking smarter questions and getting more precise answers to business challenges. It's the difference between reacting to the market and leading it.
How does Inteli work?
Here at Inteli, we use data on all strategic fronts:
Adalove, our teaching platform, records academic data in real time, monitoring self-study deliveries, student grades and attendance at each class, allowing teachers and coordinators to monitor each student's performance on a daily basis;
In the People and Management area, we have developed a specific proprietary platform for managing OKRs, bringing the results to bear on the entire decision-making process;
In the Products area, we have developed executive programs focused on developing technical skills for data analysis and decision-making, training hundreds of professionals in essential skills for every executive, regardless of their field.
