"Data illiteracy" among executives is not an IT problem. It's a governance failure. The "graveyard of PoCs" (Proofs of Concept) in large Brazilian companies is real. Investments of millions in AI projects that die on the beach, without scale or impact on the P&L.
This is because Brazilian executives have learned to delegate technology, but have not yet learned to lead it.
We believe in the false security of "hiring experts" - brilliant data scientists, machine learning engineers - and expect them alone to define the future of the business.
That's an illusion. It's an abdication of strategic responsibility.
Delegating the "how" (the technology) without viscerally defining the "why" (the strategy) is the exact recipe for failure. Expect the engineer who optimizes the algorithm to also define the company's new market path.
Brazil's gap is not one of technology. It's about leaders who know what to ask of technology.
The Risk of Competitive Irrelevance
AI is no longer a differentiator. Soon, it will be the baseline.
The "technical debt" that your company accumulates today by not modernizing will become tomorrow's unpayable "strategic debt".
While traditional managers debate the budget for "AI projects", global competitors use AI to define the budget. AI is no longer a project, but the operating system of the business.
Leaders who today treat AI and Data as a technical "black box" are, in practice, outsourcing the core business of the next decade.
The rise of the "Ambidextrous Leader"
The market no longer needs the classic manager or the pure technician. It desperately needs the "Ambidextrous Leader" - the professional who masterfully combines two skills that used to be separate:
- Strategic management. He understands P&L, governance, organizational culture and markets.
- Fluency in AI and Data. Understands how data architecture enables or kills strategy; knows the difference between machine learning and deep learning well enough to challenge a schedule; understands the implications of generative AI for your supply chain.
This leader needs to question the model. He decides which cloud strategy enables international expansion.
Closing the Gap: Why Inteli MBA was born
Traditional MBAs try to "patch up" this gap by adding a "digital" or "innovation" module to a curriculum structure designed for the 20th century.
That's not enough.
Training this "Ambidextrous Leader" was the motivation behind Inteli's MBA in AI and Data for Business.
We are not a generalist MBA that has added technology. We are an innovative program that was born at the exact intersection of Strategic Management and Applied Technology. It's not a patch; it's our DNA.
Our mission is not to teach you how to "manage" technology. It's to train the leader who will use technology to win.
Lead the transformation or be made obsolete by it? The choice is strategic.
Discover the program designed for the leaders who will build the country's future.
